THE BRAND HOLIDAY GUIDE

Use the guide and calendar to evaluate which holidays fit your customers, select a campaign objective, choose a promotion that fits your market position, understand when your planning and selling seasons should begin, and prepare your business to deliver the offer.

 

This purchase includes — the Brand Holiday Guide PDF and the Brand Holiday Calendar PDF.

The guide includes strategic guidance on holiday fit, campaign timing, selling windows, market tiers and promotions, customer gift-buying behavior, campaign readiness, and post-campaign review.

The calendar includes when the holiday occurs, when to start planning, and when to sell.

Worksheets and checklists are included to help you apply the guidance.

 

For founders and small teams at consumer-facing businesses, including product, service, retail, hospitality, event, and online businesses. The calendar’s brand categories are examples of possible opportunities. Your business can consider other occasions when they connect to your customers and offer.

Digital PDF files. No physical product will be shipped. Please ensure you insert the correct contact information at purchase to receive immediate access to files. All files are in a zip-file and must be properly extracted for use without complications.

Your purchase includes a single-business license for use within your own business. You may share the guide and calendar with your employees and contractors solely as needed to support work for your business. You are responsible for ensuring that anyone you share the materials with follows these terms.

You and anyone working with you may not copy, reproduce, distribute, publish, resell, sublicense, or create a competing product or resource using the guide’s protected content, worksheets, graphics, or other original materials. Access does not transfer ownership of the materials or grant permission to use them for another client’s business or for a consultant’s own products or services.